- Title
- Online security and consumer protection in ecommerce: an Australian case
- Creator
- Ha, Huong
- Relation
- Strategic and Pragmatic E-Business: Implications for Future Business Practices p. 217-243
- Publisher Link
- http://dx.doi.org/10.4018/978-1-4666-1619-6
- Publisher
- IGI Global
- Resource Type
- book chapter
- Date
- 2012
- Description
- Given the nature of the e-market, both regulatory and self-regulatory measures have been employed by Australia to protect e-consumers. However, the efficiency and effectiveness of the current framework of e-consumer protection have not been sufficiently evaluated. This chapter aims to (i) discuss the current approaches to protect e-consumers in terms of security in Australia. ; (ii) find out the level of awareness, the view and attitudes of e-consumers regarding online security and institutes involved in e-consumer protection. ; (iii) investigate how e-consumers protect themselves from online incidents. ; (v) discuss policy implications for protection of e-consumers in terms of security. Overall, this chapter provides a better insight of how e-consumers are protected regarding security in Australia. It will help relevant stakeholders in developing and fine tuning policies to ensure a secure e-market for all. Finally, it will elicit further research on how to better protect e-consumers in the e-market.
- Subject
- online security; consumer protection; ecommerce
- Identifier
- http://hdl.handle.net/1959.13/1307980
- Identifier
- uon:21579
- Identifier
- ISBN:9781466616196
- Language
- eng
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